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The importance of bags packaging is obvious to anyone who has ever had to use a store's packaging section, as the sheer volume of retail sales around us indicates. Yet the introduction of the self-service bag registration point has proved to be nothing more than an inconvenience for many businesses. The introduction of point of sale units that would require users to fill out and print out registration forms may have been good for the consumers in terms of reducing the size of plastic packaging needed by manufacturers, but it did not serve the business user well in the form of reduced cost. While the cost per unit remains the same, the numbers of paper forms required when these Point of Sale units are introduced often more than outweighs the benefits of reducing the amount of packaging. As such, these users should consider the following points in the process of choosing the right kinds of bags packaging for their businesses.
The first factor to consider is the extent to which the business owner intends to market their product through the bags packaging. Many business owners prefer the bags packaging that allows them to brand themselves. Such branding has been shown to increase the return on the initial investment in bags packaging by allowing businesses to attract new customers and increased revenues over time. Yet many businesses still want their bag packaging to reflect their company name and brand image in a way that meets consumer demand.
It is also necessary to consider the extent to which the business is willing to consult with their packaging supplier when they are unable to meet their demand for bags packaging. Often times, retailers struggle to meet the needs of their customers and fail to do so because they are unwilling to renegotiate costs. This approach may be more costly in the long run and often results in unprofitable contracts that leave retailers at a competitive disadvantage.